term 3 2011


Clever & Creative Billboard Advertising Campaigns

1. Passersby aren’t likely to miss this unusual ad for Formula Toothcare. It would certainly take some extremely strong teeth to pull off this feat.

2. A colorful, messy disaster in this unique ad, spilling a massive puddle of yellow paint down the side of a building and into a parking lot.

3. Penline must have felt pretty confident in their product to actually demonstrate it in a billboard. If the tape had failed, the ad would have been disastrous, but it worked well enough to win the ad a Cannes Lions 2007 Silver award.

4. The Leo Burnett ad agency commissioned for the project worked with an engineer to choose the best possible location to achieve the best effect, with the golden arches logo casting its shadow over a certain menu item each hour.

5. Adidas was very excited for the 2006 World Cup when they unveiled a series of billboard ads so attention-grabbing, they risked causing accidents. This particular billboard depicts a soccer player stretching over a road like a mythological giant.

6. What would be an extremely simple and perhaps boring billboard otherwise is transformed into something memorable by the addition of a three-dimensional hand reaching from behind in an attempt to grab the bottle of Heineken.

7. German razor company Martor Solingen “demonstrated” the sharpness of their product with this clever billboard, strewing the ground around it with sliced-up rubber pigeons.

8. Talk about a bright idea: this billboard by the Economist uses a motion sensor to detect people walking beneath it, and the light bulb illuminates at just the right moment.

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