term 4 2015
|Top 10 Power Words You Should Use in Your Advertising
10. New -- It's part of basic human makeup to seek novelty.
9. Save -- We all want to save something.
8. Safety -- This could refer to health or long-lasting quality.
7. Proven -- Helps remove fear from trying something new.
6. Love -- Continues to be an all-time favorite.
5. Discover -- Presents a sense of excitement and adventure.
4. Guarantee -- Provides a sense of safety at the time of purchase.
3. Health -- Especially powerful when it applies to a product.
2. Results -- Works in rationalizing a purchase.
1. ???????? -- Listed as the #1 most powerful word in every study reviewed.